Google stuff

News direct from the frontline of search engine marketing

Google Starts to Index the Invisible Web Google Webmaster Central Blog has recently announced that Google started to index web pages hidden behind web forms. "In the past few months we have been exploring some HTML forms to try to discover new web pages and URLs that we otherwise couldn't find and index for users who search on Google. Specifically when we encounter a element on a high-quality site we might choose to do a small number of queries using the form. For text boxes our computers automatically choose words from the site that has the form; for select menus check boxes and radio buttons on the form we choose from among the values of the HTML. Having chosen the values for each input we generate and then try to crawl URLs that correspond to a possible query a user may have made. If we ascertain that the web page resulting from our query is valid interesting and includes content not in our index we may include it in our index much as we would include any other web page." For now only a small number of websites will be affected by this change and Google will only fill forms that use GET to submit data and don't require personal information.Many web pages are difficult to find because they're not indexed by search engines and they're only available if you know where to search and what to use as a query. All these web pages create the Invisible Web which was estimated to include 550 billion documents in 2001. "Traditional search engines create their indices by spidering or crawling surface Web pages. To be discovered the page must be static and linked to other pages. Traditional search engines can not see or retrieve content in the deep Web -- those pages do not exist until they are created dynamically as the result of a specific search."Anand Rajaraman found that the new feature is related to a low-profile Google acquisition from 2005.Between 1995 and 2005 Web search had become the dominant mechanism for finding information. Search engines however had a blind spot: the data behind HTML forms. (...) The key problem in indexing the Invisible Web are: 1. Determining which web forms are worth penetrating. 2. If we decide to crawl behind a form how do we fill in values in the form to get at the data behind it? In the case of fields with checkboxes radiobuttons and drop-down menus the solution is fairly straightforward. In the case of free-text inputs the problem is quite challenging - we need to understand the semantics of the input box to guess possible valid inputs.Transformic's technology addressed both problems (1) and (2). It was always clear to us that Google would be a great home for Transformic and in 2005 Google acquired Transformic. (...) The Transformic team have been been working hard for the past two years perfecting the technology and integrating it into the Google crawler.It's not clear what are the high-quality sites used by Google for the new feature but this list includes some good options. Along with Google Book Search Google Scholar Google News Archive this is yet another way to bring to light valuable information.Labels: Web Search

Blogs have been around long enough to become standard elements of the web landscape. They’re easy to construct and manage they create fresh user-generated content and if well-executed blogs draw crowds and the attention of search engines.Whether starting out with a new domain name or a domain that’s been around for a decade you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world’s biggest SE.50. Build your own or move to Wordpress. Wordpress (www.wordpress.com) is a blog platform that’s open source (free) robust extensible and easy to use. Add Feedburner (www.feedburner.com) which equips site owners to broadcast RSS feeds and develop user metrics. Next synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful actionable metrics. Also make sure your blog is pinging www.technorati.com and other social-ranking sites like www.digg.com.49. Don't worry about page rank. PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right.48. Make a difference or at least have a clear purpose. Differentiate your content on every post. Cover lots of editorial ground.47. Use a conversational tone. Dry starchy academic writing is strictly for the textbooks. Write words that people “hear” instead of read.46. Provide a “Tell Your Friends” link on your blog. Birds of a feather do indeed flock together. So if one of your regulars shares an interest in philately chances are s/he has other friends with an interest in stamp collecting.45. Study the competition. They’re studying you. Check out http://www.spyfu.com/ to do a little undercover work on search analytics employed by competitor sites and their visitors. You can’t touch the content but you can’t copyright an idea either so pick up some new paths of thought from others in your site’s arena.44. Remember SEO basics. Use provocative keyword-rich title tags meta keywords and descriptions and only link to high-quality sites. Never over do it. Keep your posts relevant natural accurate and above all current.43. Don’t stuff blog post titles with keywords. It’s a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be 40% keywords 60% non-keywords.42. Submit your URL to blog directories. There are “best of the web ” and paid directories like Yahoo and free directories like the Open Directory project at www.dmoz.org. Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.41. Create blog categories that contain keywords i.e. Ecommerce SEO Affiliates etc. for use with a “site hosting” or “site design” blog.40. Content quality counts. Research topics about which target readers want to learn. Write something new useful and relevant. And don’t forget to regularly update older posts. Things change fast on the web so last year’s “next big thing” is this year’s hackneyed cliché.39. Vary topics content length relevancy and posting times. However be consistent as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider.38. Get guest bloggers. Add links from their blogs and establish your site’s link community. There are people within your web neighborhood with opinions and good information. Contact them to invite submissions to your blog and your site in general.37. Don't use duplicate content. The only duplicate content that appears in your blog posts are quotes and they should be identified with quotation marks.36. Call posters by name. If Bob M. from Athens Georgia posts to your blog recognize his contribution with a “Thanks Bob” at the end of your response.35. Make friends with other bloggers in your commercial business or NFP space. Ask to become a guest blogger or seek endorsements from the “names” within your site sphere.34. Send a personal note to posters. Not all bloggers have the time to do this but if you can send a personal email thank-you note to a poster you’ve increased the chances of that poster becoming a member of your site community.33. Encourage viral link building. Take a stand. Introduce the coming paradigm shift in web commerce provoke controversy. It sells. Just ask Ann Coulter.32. Ensure the blog is optimized for Technorati. Claim your blog set an avatar and pings use tags where appropriate and be sure to ping various blog tracking sites.31. Don’t place ads on your blog yet. If you feel you must (you’re seeing nice PPC revenues) determine that your site’s HTML is optimized to position those ads at the bottom of each blog page.30. If your blog isn’t pulling have the code reproduced so it's as semantic accessible and code-to-content optimized as possible. Also hire a code expert to position content above ads or any other content in the site markup.29. Ignore Alexa. A lot of new site owners rely on Alexa for site metrics but remember Alexa is a popularity metric since only Alexa toolbar users contribute data – and that’s a less-than-universal test population.28. Build credibility. Publishing authorities on your site’s topicality usually does the trick. Once blog credibility is established identify trends solve new problems and gradually expand the topic range of your blog. 27. Buy or build a screamin’ hot blog design and submit it to design galleries. Hire a site/blog designer or bring your vision to fruition. This enables your blog to appear five or six demographic iterations from your home site expanding the site’s reach outside the immediate site community. This creates new marketing channels fast.26. Develop some friendly contacts on social media sites and participate in the community. Ask contacts to promote your blog content. Also ask for contributors. People love to express their opinions.25. Focus on ranking for three key words or phrases to start. The keywords you select should appear in your HTML title tags and within the site’s content when appropriate. However watch key word density levels. Anything above 5% starts to sound like gibberish. 2% to 3% keyword density provides more creative latitude for the content developer and still lets bots know what the site is about.24. Only purchase ad links on relevant niche sites. This by default limits competitive links and delivers more qualified (knowledgeable and ready-to-purchase) visitors to your site.23. Participate in your link community. Forum and blog links are ephemeral lasting a day or two as web fodder so there’s always the need for more green. Interact by posting to not only drive traffic with the link but to also pick up another link from a credible site. All good.22. Publish new content on weekdays. Even search engines need a break. Actually more people are online Monday through Friday so your latest blog post is still the latest when posted on Monday rather than Sunday. A little thing for sure but little things mean a lot online.21. Write content for various experience levels. For many spaces DIYs are the largest sector. Some readers are just starting out. Others have been at it for years and probably know more than you do so post blogs to appeal to a broad range of skill sets – from green rookie to wizened old vet. 20. Cite the sources of your content. This adds credibility to your posts. It also provides a trail for a reader interested in learning more about the topic at hand.19. Focus on contextual relevancy before quantity of links. Connectivity within a market or topic segment has more value than SEO anchor text at least in the short term.18. Poll your readers. Everybody’s got an opinion. Provide a platform to let posters and readers vote on a topic related to your site. It doesn’t do any good if you run a retail outlet and poll visitors on who they’d like to see in the White House. Stay on topic.17. Create surveys. Surveys are more in depth than a poll. One survey you might want to try is one in which buyers rate the services and products you sell. Great marketing information. Consider placing a satisfaction survey somewhere on your site.16. Write about popular brands or celebrities where possible. It doesn’t matter if you’re blogging short sales in the market or clothing for the over-sized human celebrity and name brands get picked up by spiders.15. Find free stuff to give away. Free still works on the web. There’s lots of open source software (OSS) mortgage calculators real-time stock feeds and other digital goodies that visitors can download free. Free is nice.14. Answer questions on Google groups and Yahoo Answers. People write in with all sorts of questions some sure to fall within your area of expertise. By signing on as an authority in a field (your arena) you build credibility. Plus it’s fun helping others from the comfort of your own work station.13. Add imagery and video content to your posts. A picture is worth a thousand web words. Charts and graphs simplify complex information and don’t take up a lot of room. If you aren’t an artist create a relationship with a freelancer. Never use clip art.12. Use QA sessions in your blog. You’re the expert. Also invite guest bloggers to handle questions beyond your skill set. Helpful simple advice keeps visitors coming back and makes you a guru. 11. Syndicate content outside of your blog. Every site owner needs content. Fortunately there’s plenty of it free for the taking. Sites like www.helium.com www.ezine.com and www.goarticles.com are content supermarkets. Post your piece and pick up non-reciprocal in-bound links for your effort. Content syndication increases link popularity.10. Direct (future) page rank efforts to well-optimized content on your home site. Don’t direct visitors and bots to the garbage bin of out-dated content stored in the site’s archives. Point them to the new news.9. Update or create a Wikipedia page and link to your site. Another means of establishing yourself as an authority. Just make sure the Wiki piece is accurate well written and typo-free.8. Submit industry or topical news to general news sites. Not just industry related sites. If a small oil and gas company brings in a gusher it’s of broader interest than to just industry insiders. Also adds credibility and another link.7. Deep links or links to sub-pages are vital. There’s a tendency to link from a remote site to your home page. Not necessarily the best strategy. Consider linking to pages deeper in the site – pages related directly to your blog post. This way visitors are in your site and less likely to bounce.6. Respond to comments in your blog. This accomplishes three important objectives: (1) it shows that there’s a human behind the blog; (2) it gives you a chance to show your expertise; and (3) you can lead the thread in a new direction or keep the discussion going. Oh it’s also the polite thing to do as well.5. Cross link your posts. Link amongst your related blog posts using the keywords you’re optimizing your blog for as the anchor text.4. Get linked alongside related blogs on other sites. You can contact the blog administrator to swap links you can become a regular guest blogger if your writing is good enough or your knowledge extensive. Niche sites are great for building blog links networks.3. Bait your blog. Post unconventional and controversial articles to create lengthy threads that in turn create site stickiness.2. Be consistent into month two. Keep the tone style and topicality of your blog consistent for the first two months until spiders get it. Then you can branch out to peripheral topics to expand reader interest.1. Network offline. Helpful networking tools include www.linkedin.com www.meetup.com and www.mybloglog.com. These sites provide real world contacts to simplify and streamline the process of networking. They’re also useful in building beneficial online relationships – not to be overlooked. Also reach out using conferences that are available in your area and abroad.The keys to building a successful well-tended blog run the gamut from good content to good contacts and from credibility to controversy. There are lots of ways to expand your blog community and develop quality rankings at the same timeOnce you’ve got all of this down your next steps are to begin monetizing your site.So blog.

Quando vi deciderete a togliere Google AdSense per provare a vendere direttamente (ovvero senza “intermediari”) spazi pubblicitari sul vostro blog ecco che nascerà all’istante un amletico dubbio: “a quale cifra posso vendere un banner sul mio blog?” Purtroppo (o meglio per fortuna) non esiste un prezzo standard; occorre guardarsi in giro ed osservare come si muovono gli altri (”rivali”): in tal modo è possibile farsi una idea almeno a grandi linee del valore dei nostri spazi pubblicitari. Il CPM Partiamo innanzitutto col definire una parola della quale sentiremo molto spesso parlare se operiamo nell’ambito dell’advertising online. CPM sta per Cost Per Thousand (dove la M sta per il numero romano 1000): in pratica il CPM è il costo che facciamo pagare per 1.000 esposizioni del banner (dell’inserzionista) sul nostro blog. Ad esempio se decidiamo di vendere a €1 00 CPM significa che il cliente ci verserà 1 euro ogni 1.000 banner esposti. Di conseguenza se abbiamo un blog che fa 100.000 pagine al mese uno spazio pubblicitario avrà un valore di 100 euro. A che cifra vendono gli altri blogger? €1 00 CPM non è una cifra buttata lì a caso: Copyblogger che fa circa 1.000.000 di pageview al mese vende il bottone 125×125 a 1.500 dollari (= $1 5 CPM) JohnChow 300.000 pageview lo vende 500 dollari (= $1 66 CPM) Per uno spazio su TechCrunch che fa 6 5 milioni di pageview occorrono invece 10.000 dollari (= $1 53 CPM) 1 euro per 1.000 esposizioni sembra quindi essere una cifra “semi-standard” perlomeno per il banner 125×125… ma attenzione: blog “verticali” di nicchia possono vendere ad un CPM decisamente più alto (fino a 10 volte maggiore!) rispetto a blog “orizzontali”/generalisti. Il fattore età Il valore di un banner dipende fortemente dal “prestigio” del blog nel quale è inserito. Un blog semisconosciuto e appena lanciato anche se fa un buon numero di accessi non potrà pensare di vendere spazi allo stesso prezzo di un blog famoso e attivo da anni. Le dimensioni contano Un banner di dimensioni generose e in una posizione ben visibile potrà essere venduto ad prezzo molto superiore a quello di un piccolo bottone in una posizione nascosta. Ad esempio possiamo pensare di vendere un box 300×250 più o meno al quadruplo di un 125×125. AdSense o vendita diretta? Non è detto che vendere banner direttamente produca più utili rispetto all’utilizzo (ad esempio) di Google AdSense. Per fare un confronto è possibile semplicemente verificare il cosiddetto eCPM (o costo effettivo per 1.000 impression) che viene calcolato dividendo le entrate per il numero delle impression e quindi moltiplicando per 1.000 (in pratica rappresenta una stima dei ricavi su 1000 impression). Se l’eCPM di AdSense è stabilmente molto più elevato rispetto al CPM che avete in mente per il vostro blog tenetevi stretto il programma di Google; viceversa significa che è venuto il momento di vendere banner direttamente Ispirato da: How Much Should I Charge for my Advertising Space? advertising banner blog blogging post Post correlati Quanta pubblicità all'interno di un blog?Il TagliaBlog è in venditaAdWords ASCII ArtLa ricetta per un blog di successoPerchè cala il traffico nel weekend (e un possibile rimedio)Perchè certe campagne pubblicitarie online non funzionano?Guest post: 5 buoni motivi per ospitare i post altruiLa grafica aiuta a realizzare un blog di successo?Vendere il proprio blog e calcolarne il valoreCome trovare il tempo per postareIl post perfettoBanner che parlano e chattanoGuida al posizionamento dei bannerPay-Per-Click e il keyword advertisingDa blog a spam blog: il caso di The Generator BlogBruno Vespa Porta a Porta e i blog...SEO for WordPress Blogs: un White Paper... contestatoIl 6% degli utenti fa il 50% dei click!Si può vivere di solo blog?Frequenza di post: postare meno o postare di più?Pay-Per-Play: pagato per... 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The Google News Team has an interesting blog post about the "truths and myths" of how Google includes and ranks articles.

L'argomento di questa prova comparata riguarda 5 (cinque) differenti sistemi di rilevazione degli accessi ad un sito web, con annesso modulo di gestione statistiche e report. Le prove sono state effettuate utilizzando continuativamente e nello stesso periodo tutti i sistemi di rilevazione e comparando i dati ottenuti, sia su scala settimanale che mensile (oltre che giornaliera).

I programmi di affiliazione presenti sul mercato si differenziano in due grandi categorie: pay-per-click (pagano a click) e pay-per-action (pagano se il click si trasforma in una vendita o una determinata azione). Se vuoi diventare un editore indipendente online di successo e vuoi riuscire a fare i soldi con i blog ecco alcuni consigli per ottimizzare le entrate con programmi pay-per-action. Non usare i banner. Vanno benissimo per far conoscere il brand dell'inserzionista vanno molto meno bene per produrre delle vendite. Sfrutta la tua competenza e la tua credibilità. Il tuo blog parla di acquari e pesci tropicali? Non mettere il banner ad un negozio di prodotti per animali ma recensisci singoli prodotti evidenziando sia gli aspetti positivi sia quelli negativi. Gli utenti cercano informazioni prima di acquistare: l'inserzionista gli può dire quanto è grande e quanto costa ogni acquario tu gli sai spiegare sicuramente qualcosa in più. Per gli utenti il tuo parere imparziale vale molto più dello slogan pubblicitario "urlato" tramite i banner. Non promuovere prodotti e siti mediocri. I visitatori si fidano dei tuoi consigli non consigliare mai qualcosa che secondo te non merita di essere acquistato. E' meglio guadagnare qualche euro in meno piuttosto che perdere credibilità. Inoltre anche se un prodotto è molto valido ma il sito che lo commercializza è pessimo (poco professionale all’apparenza poco affidabile ecc.) evita di mandargli i tuoi utenti. Promuovi prodotti specifici possibilmente in offerta non mandare gli utenti verso la home page dell'inserzionista. L'obiettivo è vendere non regalare click. Gli utenti devono arrivare su una landing page fatta ad hoc oppure direttamente nella pagina che vende il prodotto che hai segnalato se poi lo trovano anche in offerta (sconto spedizione omaggio ecc.) il successo è assicurato. :-) Aiuta gli utenti a trovare il negozio migliore. Hai recensito un libro? Probabilmente viene venduto da almeno 4 librerie online che hanno un programma di affiliazione. Completa la tua recensione indicando: il costo del libro le eventuali offerte le spese di spedizione il tempo di consegna e le modalità di pagamento nei 4 siti che lo vendono. Potendo valutare le varie alternative ogni utente sarà più motivato ad acquistarlo subito nel sito che meglio soddisfa le sue esigenze del momento.

Il blog di Google News riporta alcune verità e leggende che circolano in rete sull’inserimento dei contenuti nel loro sito. E’ falso ad esempio che un’immagine all’interno dei propri articoli aumenti le possibilità di essere inseriti in Google News. E’ vero invece che aggiornare un articolo dopo la prima pubblicazione non causa l’aggiornamento del contenuto stesso sul sito di Google News. E’ falso che l’ora della pubblicazione influenzi l’indicizzazione del contenuto mentre è vero che gli articoli che contengono solo video o immagini vengono ignorati. Creare una sitemap per il proprio sito non serve a migliorare il ranking dei propri articoli mentre il cambiamento di layout di un sito ha effetto sul modo in cui Google News riesce a trovare i contenuti. Inoltre utilizzare AdSense sul proprio sito non da maggiori possibilità di vedere inseriti i propri articoli nell’indice di Google News.

AdSense Referrals - where you introduce visitors to products like Google Pack Google Apps Firefox etc. - can be an excellent source of revenue if you get them right. In the last three months our income from AdSense Referrals has nearly tripled (see graph) and is now at par with revenue generated from AdSense for Search program. Want to learn the trick ? There aren’t any secret recipes - you first need to find products that will appeal more to your visitors. For instance photography blogs will have better ore success with Picasa while technology blogs will get more conversions with Google Pack and Firefox. Use Text Links: Google provides Referrals in both image and text format but I would recommend using the text format as they fit any area and blend extremely well with the content. You can even change the font size of AdSense units. Now comes the part that will help you significantly boost your AdSense income from Referrals: Pick the Right Text Link: For every Google Product you have a variety of text links to choose from. For example Google Pack is available in six variations. Since it is nearly impossible for anyone to guess which of these six text links will work best on their blog you should create individual channels for each of them. The channel names can be constructed using the words in the text link to avoid confusions later. Here’s a snapshot from my "Manage AdSense Channels" page - the "google-pack-get-essential-sw" channel name corresponds to - "Get Essential Software with Google Pack" - and so on. The next step is AdSense Split Testing where we rotate all these text links (same product but different language) at one place. Here’s a sample code to help you implement an AdSense split test for referrals: google_ad_output = "textlink"; google_ad_format = "ref_text"; google_ad_client = "pub-1234"; google_cpa_choice = ""; // on file var labnolcpa = Math.random(); if (labnolcpa .3 && labnolcpa .6) { google_ad_slot = "5583"; } After you run this test for few days go to your AdSense Reports (Advanced) choose Referrals in the product and show performance by Channel data. Find the text links that aren’t working so well and eliminate them from your slip test. Repeat. And after three such iterations you will find the right ad(s) that convert best on your website. That’s how it worked for me. Related: More AdSense Optimization Tips

Making harmonious use of Webmaster Tools and Analytics Monday March 31 2008 at 5:28 PM Written by Reid Yokoyama Search Quality TeamOccasionally in the discussion group webmasters ask "Should I be using Google Webmaster Tools or Google Analytics?" Our answer is: use both! Here are three scenarios that really highlight the power of both tools.1. Make the most of your impressionsOne of my favorite features of Webmaster Tools is that it will show you the Top 20 search queries your site appeared for along with the Top 20 clicked queries. The data from the Top Search Queries allows you to quickly pinpoint what searches your site appears for and which of those searches are resulting in clicks. Let's look at last week's data for www.google.com/webmasters as an example.As you can see Google Webmaster Central is receiving a great number of impressions for the query [gadgets] but may not be fully capitalizing on these impressions with user clicks. Click on [gadgets] to see how your site appears in our search results. Does your title and snippet look appealing to users? As my colleague Michael recently wrote it might be time to do some "housekeeping" on your website -- it's a great low-to-no-cost way to catch the attention of your users. For example we could work to improve our snippet from:To something more readable such as "Use gadgets to easily add cool dynamic content to your site..." by adding a meta description to the URL.And what are users doing when they visit your site? Are they browsing your content or bouncing off your site quickly? To find out Google Analytics will calculate your site's "bounce rate " or the percentage of single-page visits (e.g. someone just visiting your homepage and then leaving). This can be a helpful measure of the quality of your site's landing page and the traffic your site receives. After all once you've worked hard to get your users to visit your site you want to keep them there! Check out the Analytics blog for further information about "bounce rate."2. Perform smart geo-targetingLet's imagine you have a .com that you want to target at a Japanese market. Webmaster Tools allows you to set a geographic target for your site where you would probably pick Japan. But doing so is not an immediate solution. You can confirm the location of your visitors using the map overlay of Analytics right up to the city level. You can also discover what types of users are accessing your site - including their browser and connection speed. If users cannot access your website due to an incompatible browser or slower connection speeds you may need to rethink your website's design. Doing so can go a long way toward achieving the level of relevant traffic you would like.3. Control access to sensitive contentOne day you log into Analytics and look at your "Content by Title" data. You shockingly discover that users are visiting your /privatedata pages. Have no fear! Go into Webmaster Tools and use the URL removal tool to remove those pages from Google's search results. Modifying your robots.txt file will also block Googlebot from crawling that section of your site in the future.For more tips and tricks on Analytics check out the Analytics Help Center. If you have any more suggestions feel free to comment below or in our Webmaster Help Group.