Advertising on Skimbit
What we can offer you?
We have the ability to serve highly targeted ads across our site. As we know what kind of research projects our users are undertaking, we can place your ads in front of people who are actively looking for what you are offering.We also offer sponsored projects, where you can have your logo featured on a project page related to your brand or products. We then feature it on our Homepage and encourage our users to interact with your project and give their feedback. You get great exposure, useful insights, and get to showcase the breadth of your product offerings in a fun interactive way.
Where are ads served?
Ad spaces are on the left column of pages within a project, and we can add a leaderboard to the top of page as well. You can elect to have your ads shown across any of these spaces, or nominate specific pages you would like to target. You can also target ads to varying levels of granularity, e.g. to a specific project category (eg. Weddings, Holidays, Shopping), or a specific project type (eg. wedding dress, flights, TVs).What kind of advertising can we support?
The following formats can be supported on Skimbit:- 120x600
- 160x600
- Leaderboard
What do you charge?
Our display advertising model is based on cost-per-thousand page impressions (CPM). We charge more for targeting at the project type level, as these are highly qualified leads, and are given preferential serving. We achieve over 5% click-through rates, which is almost 100 times higher than the average click-through rates for online advertising.| Targeting level | Ad location | CPM |
|---|---|---|
| Project category | Auxiliary pages* | £5 |
| Run of site | £10 | |
| What are your options’ page | £18 | |
| Project type | Auxiliary pages* | £7 |
| Run of site | £12 | |
| ‘What are your options’ page | £20 |
Sponsored projects are booked on a monthly rate and can be tied with a cross promotion campaign or consumer competition. Please call to discuss options.